Wednesday, March 11, 2009

Twitter as a tool to market your Restaurant

Well, I didn't believe this day would come, but Twitter day is here. We have created a drag and drop Twitter tool that allows our subscribers to add a twitter "feed" to their website.

When I first heard of Twitter I was skeptical but I was also skeptical of Facebook and lets face it - I was wrong. Twitter is getting popular very very quickly and offers many simple convenient ways for you to market your restaurant online.

There are three main questions that I need to answer in order to help you take advantage of this potentially potent marketing opportunity.

What is Twitter?



From the Twitter website:
Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
Essentially Twitter is a constant stream of messages. You as a twitter user can follow any number of people or businesses on twitter to keep up with what's going on for them. Your stream of messages will include messages from all these people.

Conversely when you post a message, everyone who follows you will get that message.

Now the kicker is that twitter is fully integrated with text messaging so you can post your messages from your cellphone. So you can blast out the twitter message
"things are slow tonight: buy-one-get-one-free dinner tonight if you mention this tweet"
at the last minute from your cellphone. That's just plain cool.

You can and should join twitter in your restaurant's name right now at:

twitter.com

How do I use Twitter to market my restaurant?



You can broadcast specials and events out to all your followers instantly on the night that they are occurring.

You can also tweet strange things that happen:
"OMG. I swear my last customer was Elvis himself. Looks good for a dead guy."
Other examples of messages that I feel fellow twitters will appreciate:
"Some lady thought we wouldn't mind if she brought her chimpanzee in to eat with her."
"It's been kinda a rough day. Have a round on me. The next 30 beers are free."

I highly recommend that you read the following article for pointers on how to market your business on twitter:

http://www.startupnation.com/series/132/9334/twitter-marketing-7-steps.htm

Mostly it's important not to alienate your potential customers by violating the social standards of Twitter.

How do I integrate Twitter with my RestaurantZite website?


We created a new Twitter tool:



Simply drag this onto your page from the toolbar.

Important: if you do not see this tool please send us an email and we will add it to your website immediately. Please mention the page that you want to add it to.



This will present you with a form like so:



Fill in the form with your twitter username. This is the username that identifies you on Twitter. For example my twitter username is bhauman and you can find my twitter stream at http://twitter.com/bhauman.

Also select the number of your messages/tweets that you want to show up.

Then hit the Save Twitter button and you should be presented with a list of the latest messages that you have Tweeted. Important: if the list is blank you may have misspelled your Twitter username (or you haven't posted any twitter messages yet).

Now you have a list of your latest Twitter messages on your website. The messages that show up are only messages that come from you. None of the messages from the people you follow are shown.

This gives you the amazing ability to add important or not so important last minute messages to your website from your phone.

Also, don't forget to add a heading above your Twitter feed with the Heading tool. Headings like "What's Happening Now" and "Twitter Updates" work great.

Have fun and use your imagination!

Also if you have time, please let us know what you think of this tool and if you have come up with any interesting ways to use it.

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